run for your life

As a psychologist, one of my favorite puzzles is the motivation to experience pain and unpleasantness, something the psychologist Paul Rozin has called “benign masochism.” The best examples here are the pleasures of the imagination. There are millions who pay to see movies that terrify them, including those with scenes of imaginative and horrific torture. Others prefer sadness to fear. They are drawn to the suicidal prince, the young mother dying of cancer, the school bus and the cliff. Hundreds of years ago, David Hume marveled at the “unaccountable pleasure” that spectators of a tragedy feel from sorrow, terror, and anxiety: “The more they are touched and affected, the more they are delighted with the spectacle.”

NYT | The Long and Short of It

everybody's gotta learn sometime

Ever-increasing choice was supposed to mean the end of the blockbuster. It has had the opposite effect.

“Perhaps the best explanation of why this might be so was offered in 1963. In “Formal Theories of Mass Behaviour”, William McPhee noted that a disproportionate share of the audience for a hit was made up of people who consumed few products of that type. (Many other studies have since reached the same conclusion.) A lot of the people who read a bestselling novel, for example, do not read much other fiction. By contrast, the audience for an obscure novel is largely composed of people who read a lot. That means the least popular books are judged by people who have the highest standards, while the most popular are judged by people who literally do not know any better. An American who read just one book this year was disproportionately likely to have read “The Lost Symbol”, by Dan Brown. He almost certainly liked it.”

The Economist | A World of Hits

they're like ninjas