If the bondage business seems an unlikely pursuit for two button-down, slightly awkward, decidedly deadpan lower-class Pakistanis, it is. But then, discretion has been their byword. The brothers have taken extreme measures to conceal a business that in this deeply conservative Muslim country is as risky as it is risqué.
It helps that the dozens of veiled and uneducated female laborers who assemble the handmade items — gag balls, lime-green corsets, thonged spanking skirts — have no idea what the items are used for. Even the owners’ wives, and their conservative Muslim mother, have not been informed.
Today, they sell their products to online and brick-and-mortar shops, and to individuals via eBay. Their market research, they said, showed that 70 percent of their customers were middle- to upper-class Americans, and a majority of them Democrats. The Netherlands and Germany account for the bulk of their European sales.[...]
“I go to Sin City every year,” said Rizwan, referring to Las Vegas in a sheepish laugh. It’s all business, he said. “Clients know our country and culture, and they don’t invite us to participate. We’re a little bit shy.”
NYT | Lacy Threads and Leather Straps Bind a Business (With Video)
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