Three broadcast networks rejected an ad for using the dirty word "vagina." So Kotex had the ad reshot, using the second grade euphemism "down there." Two out of three networks still considered that to be inappropriate. (Unfortunately, they're not telling which networks made this ludicrous decision, or you can bet they'd be getting emails from Change.org readers.)
“It’s very funny because the whole spot is about censorship,” Merrie Harris, global business director at JWT, which created the T.V. spot, told the New York Times. “The whole category has been very euphemistic, or paternalistic even, and we’re saying, enough with the euphemisms, and get over it. Tampon is not a dirty word, and neither is vagina.” Au contraire, say squeamish networks that think lady-products are icky.
Change.org | Terms "Vagina" and "Down There" Banned from T.V. Ads
Image by Tobin Yelland
1 comment:
The phrase "down there" is even worst!
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