Tuesday, November 11, 2008

"Few people have the imagination for reality. – Goethe

As many contemporary graphic designers, myself included, don't know what it was like to have been a designer in the pre-computer era, could you talk a bit about the process of taking a job such as a logo design project from start to finish without the aid of Adobe Illustrator?

I don’t think there’s much difference in the “head work” of designing an identity even if the “hand work” has changed. I still need to do research about the client, immerse myself in understanding the nature of their business, and work cooperatively to create an effective solution. The hand work is somewhat different, but not as much as one might think. I have always spent a lot of time sketching and drawing a wide variety of approaches to a mark; often employing a semiotic analysis to find the best approach: word, image, or combination. Only after I’ve got a fairly good idea of what it will look like do I go to the Mac. Before the computer, everything would be drawn out in black and white paint Now I trace my sketches and refine in Illustrator.

Feature Interview: Richard Stanley

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